yousra
Your future Marketing & communication Manager
I don’t just work in Marketing and Communication — I build worlds around brands. I’m driven by energy, emotion and impact. I love understanding how a brand thinks, how it speaks, how it shows up — and then shaping that presence so it feels bold, consistent and unforgettable.
With a Bachelor’s degree in Communication and a background in Photography and Graphic Design, I see both the strategy and the story. I think in concepts, colours, structure and feeling — all at once. Creativity is instinctive to me, but it’s always backed by purpose.
Working with brands like Be Burger and O’Tacos, I didn’t just create content — I shaped identities, aligned teams, and ensured every touchpoint carried a clear and confident voice. From social media ecosystems to website experiences, I focus on the details that elevate the entire brand narrative.
For me, great branding is never accidental. It’s intentional, structured and expressive — designed to leave a lasting impression.
I deeply respect brand identity. Before creating, I listen. I analyse. I understand the tone, the positioning, the visual codes and the expectations behind the brief. Creativity, to me, is not about imposing ideas — it’s about elevating an existing identity while staying aligned with its core values. I take pride in being both a strong creative force and a precise executor, capable of translating vision into structured, coherent and impactful results.
Explore my work, and let’s connect—I’m always open to new collaborations!
Big Ideas, Real Impact
Rooted in purpose, shaped by vision, driven by results. Welcome to a space designed for ideas that move people. With a focus on quality, clarity, and connection, we're here to help you make an impact that lasts.
BE BURGER
COMMUNICATION & MARKETING MANAGER 2021-2022 Brussels, Belgium
journey
TASKs DISTRIBUTION
Digital & community engagement:
Drove audience engagement across social media and digital platforms
Created content that sparks interaction and keeps the community active (specially in a post covid period
Turned online engagement into measurable brand impact
content & visual strategy:
Designed and created original content, visuals, and campaigns
Developed cohesive brand visuals and messaging across platforms
Balanced creativity with brand consistency to strengthen identity
Translated concepts into engaging, impactful digital and physical assets
internal & external communication:
Ensured clear, consistent communication between head office and locations
Maintained brand alignment across all channels
Managed updates, briefs, and feedback internally
Built strong relationships with partners and collaborators
performance & optimisation:
Managed marketing budget and allocated resources for campaigns
Analysed metrics to track engagement and campaign impact
Tested strategies and optimised content to maximise results
product & campaign development:
Planned and executed campaigns from concept to launch, defining KPIs, audiences, and budgets.
Coordinated resources and optimised strategies to maximise performance.
AND MORE
^^
AND MORE ^^
SHAPING
Be Burger’s
Market Presence
Be Burger was born from a simple yet ambitious idea: to redefine the burger experience in Belgium by combining high-quality ingredients, bold flavours and a refined dining atmosphere. Founded in 2016, the brand set out to move beyond traditional fast food and create a gourmet fast-casual concept rooted in creativity and local identity.
What began as a single restaurant quickly evolved into a growing restaurant group, expanding to seven locations across Brussels, Waterloo, Wemmel and Zaventem. Each space was thoughtfully designed to reflect its neighbourhood while maintaining a strong and recognisable brand identity. Positioned within the mid-range to premium segment, Be Burger attracted families and young professionals seeking both quality and experience.
With a strong presence in Belgium and expansion into France, Be Burger is more than just a burger chain—it's a brand built on creativity, quality, and passion.
The brand’s differentiation lay in its commitment to local sourcing: Belgian meat, artisan bread and an extensive selection of Belgian sauces — celebrating a culinary culture for which Belgium is widely recognised. Creativity was also reflected in the menu concept itself. The menu was available in three languages and each burger was named after a European city, incorporating ingredients or flavour inspirations linked to that destination. This approach reinforced the brand’s identity, blending travel, culture and gastronomy into a cohesive storytelling experience.
In June 2021, Be Burger took a strategic step forward by entering the French market with the opening of a restaurant in Lille. Competing alongside established international chains, the brand maintained its positioning through quality, creativity and consistency. At the time, the company employed over 100 staff members and operated within a centralised structure from the head office. Its operations spanned dine-in service as well as high-volume delivery channels, including Uber Eats, Deliveroo and Takeaway, with Saint-Catherine standing out as one of the busiest and most dynamic locations.
As Head of Marketing, based at the main office, I led the overall communication and brand strategy across all locations. My role involved ensuring consistency across multiple sites, managing the marketing budget, overseeing digital and physical brand expression, and supporting the company’s cross-border expansion.
This experience strengthened my ability to align creativity with operational structure, ensuring that the brand’s growth remained faithful to its original vision.Beyond my daily operational responsibilities, I closely monitored the specific needs of each restaurant location, understanding that they could evolve quickly depending on context, competition, seasonality or internal dynamics. In a multi-site environment, priorities can shift rapidly, and staying attentive to these changes was essential to maintaining performance and consistency.
One of the recurring challenges was ensuring that head office strategy was effectively applied at local level. When inconsistencies appeared, I worked directly with teams to identify the root causes and implement practical, tailored solutions.
Driving traffic to less busy locations required continuous observation and analysis. I assessed nearby competition, surrounding businesses, customer flow and in-store experience — including staff interaction and visual presentation. This investigative process was one of the most stimulating aspects of the role: identifying problems, understanding their origin and designing strategic adjustments to improve visibility, engagement and overall performance.
Performance depended not only on strategy, but on the ability to respond swiftly to change.
BE BURGER: NEW MARKET
AS A MARKETING & COMM MANGER I WOULD:
O’TACOs
journey
Managed social media and digital growth for four locations, creating campaigns, content, and customer interactions that drove visibility and foot traffic. Balanced creativity with strict brand consistency, turning engagement into real-world results. Paid campaigns, internal coordination, and online reputation management were all part of making each location shine.
COMMUNITY MANAGER
2019-2023 Brussels, Belgium.
Paid Advertising & Budget Management
Oversaw the budget for social media advertising, optimizing sponsored campaigns for maximum reach and ROI.
Set up targeted ads, tracked performance metrics, and continuously refined strategies to increase brand awareness and conversions.
Internal Communication & Sales Training
Ensured restaurant teams were informed about new promotions, discounts, and marketing campaigns.
Trained staff on how to implement promotions in-store and effectively present offers to customers to maximize sales.
Customer Service & Brand Reputation
Acted as a key contact point for customer inquiries and complaints via social media, ensuring quick, professional, and brand-aligned responses.
Maintained a strong brand image by ensuring all digital communications followed O'Tacos' guidelines.
By combining digital strategy, community engagement, and internal coordination, I helped strengthen O'Tacos’ online presence and contributed to the overall success of the brand.
Social Media & Content Strategy
Managed and created engaging content for multiple social media platforms, ensuring brand consistency while adapting to local audiences.
Developed and executed social media strategies to increase engagement and online visibility.
Actively interacted with customers through comments, messages, and community engagement to build loyalty and improve customer experience.
O'Tacos started in 2010 in Bordeaux, France, introducing "French tacos"—grilled, stuffed wraps with meat, fries, and creamy cheese sauce. Its success skyrocketed in 2014 with franchising, drawing long lines and viral social media challenges like the massive 2 kg "Gigataco."
The brand quickly expanded internationally, opening locations in Morocco, Belgium, Spain, Germany, the Netherlands, and Algeria. In 2018, Kharis Capital acquired O'Tacos, fueling further growth. Today, with over 300 locations worldwide, O'Tacos has become a global fast-food phenomenon..